OUR STORY
FREEDOM™ isn’t just a detergent brand — it’s a dream turned into reality.
I’m the founder of this homegrown Indian brand. Coming from humble beginnings, I’ve faced challenges that taught me the value of hard work, trust, and quality. With over 20 years of Professional experience in business and , and a deep passion for entrepreneurship, I decided to build something meaningful — a brand that every Indian could rely on.
My journey wasn’t easy. From sleepless nights, financial constraints, and rejections — to learning, rebuilding, and growing — every step brought me closer to this dream. I saw how daily essentials like detergent either lacked affordability, quality, or care for skin, especially for homemakers, small laundries, and working individuals.
I’m the founder of this homegrown Indian brand. Coming from humble beginnings, I’ve faced challenges that taught me the value of hard work, trust, and quality. With over 20 years of Professional experience in business and , and a deep passion for entrepreneurship, I decided to build something meaningful — a brand that every Indian could rely on.
My journey wasn’t easy. From sleepless nights, financial constraints, and rejections — to learning, rebuilding, and growing — every step brought me closer to this dream. I saw how daily essentials like detergent either lacked affordability, quality, or care for skin, especially for homemakers, small laundries, and working individuals.
WHAT WE STAND FOR:
That’s where FREEDOM™ was born — to give people freedom from harsh detergents, overpriced products, and unreliable quality.